article thumbnail

Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

article thumbnail

The Role of NPS in the Banking Industry

SurveySensum

By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. By adding relevant follow-up questions, you can identify why customers gave the score. Step 5: Close the Loop This is one of the most crucial steps in using the NPS.

NPS 52
article thumbnail

Meet the ‘X-Suite’ – the job roles shaping Experience Management

Qualtrics

In recent years the CCO’s role has evolved from one primarily focused on the customer service side of the business to one which now includes multiple different customer-facing touchpoints. In the past, CMOs had more responsibility for areas now covered by others in the X-Suite, such as customer service or even product management.