PeopleMetrics

NOVEMBER 1, 2022

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

Customer Experience 62

Customer Experience CX Net Promoter Score Omnichannel 62

SurveySensum

MAY 19, 2023

Referrals : Loyal customers, and promoters, are more likely to recommend the bank to their peers or friends. Therefore, this is a cost-effective strategy to acquire new customers. Feedback and Improvement: Loyal customers tend to provide more actionable feedback. When Should You Launch Your NPS Surveys in Banks?

NPS 52

NPS Net Promoter Score Customer Loyalty Close the Loop 52

Qualtrics

MAY 23, 2019

In recent years the CCO’s role has evolved from one primarily focused on the customer service side of the business to one which now includes multiple different customer-facing touchpoints. In the past, CMOs had more responsibility for areas now covered by others in the X-Suite, such as customer service or even product management.

Close the Loop 39

Close the Loop Finance Customer Acquisition Customer Feedback 39