PeopleMetrics

DECEMBER 12, 2017

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc. That’s where CEM comes into play. Talk to David. P.S. What did you think of this blog post?

CEM 84

CEM CRM Customer Relationship Management VOC 84

Intercom, Inc.

JULY 26, 2018

He craved thoughtful feedback from real customers (instead of free beta users) and rushed to market. One of your first hires should be someone who can nerd out on your company’s finances. I wanted to have paying customer feedback as soon as possible. An organic approach to customer acquisition.

Non-Profits 137

Non-Profits Finance Start-ups Customer Acquisition 137

PeopleMetrics

NOVEMBER 1, 2022

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

Customer Experience 62

Customer Experience CX Net Promoter Score Omnichannel 62

Intercom

FEBRUARY 15, 2023

“Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score E-commerce NPS 52

Qualtrics

MAY 23, 2019

In recent years the CCO’s role has evolved from one primarily focused on the customer service side of the business to one which now includes multiple different customer-facing touchpoints. In the past, CMOs had more responsibility for areas now covered by others in the X-Suite, such as customer service or even product management.

Close the Loop 39

Close the Loop Finance Customer Acquisition Customer Feedback 39

SurveySensum

MAY 19, 2023

Referrals : Loyal customers, and promoters, are more likely to recommend the bank to their peers or friends. Therefore, this is a cost-effective strategy to acquire new customers. Feedback and Improvement: Loyal customers tend to provide more actionable feedback. When Should You Launch Your NPS Surveys in Banks?

NPS 52

NPS Net Promoter Score Customer Loyalty Close the Loop 52

Intercom, Inc.

OCTOBER 29, 2019

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. How to segment your customers.

B2C 184

B2C Finance Engineering Sales 184