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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Optimizing your customer feedback strategy in 2023

Lumoa

Strategically reacting to customer feedback can increase customer loyalty and retention. In this post, you’ll learn why customer feedback is integral to your business’s success. These commonalities are elements of your customer journey —the sum of all interactions customers have with your brand.

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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

” A 1% increase in customer acquisition affects your bottom line by just over 3%, while a 1% decrease in churn can boost it by 7% , which means, in the end, retention can be more than twice as powerful as customer acquisition. Are you attracting and engaging the right customers? Organizing customer feedback.

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Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 345
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We Want To Be Customer-Centric: Now What!?

Experience Investigators

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. Customer experience deserves them, too. Related: Use SMIRC Goals to Define Customer Experience Outcomes 4. Here’s your training guide.

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Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182
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Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182