Remove Close the Loop Remove Customer Acquisition Remove Finance Remove Touchpoint
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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

What is customer experience in banking? Customer experience encompasses all of the touchpoints a business has with a customer that form the customer’s overall impression and feelings towards that business. Customers enjoy sharing their opinions about a variety of topics these days, banking included.

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The Role of NPS in the Banking Industry

SurveySensum

By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. By adding relevant follow-up questions, you can identify why customers gave the score. Step 5: Close the Loop This is one of the most crucial steps in using the NPS.

NPS 52
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Meet the ‘X-Suite’ – the job roles shaping Experience Management

Qualtrics

In recent years the CCO’s role has evolved from one primarily focused on the customer service side of the business to one which now includes multiple different customer-facing touchpoints. The CMO is probably the best known role in the X-Suite, responsible for the marketing, advertising and external representation of the brand.