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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Through this book, you’ll discover the alchemical formula for building unwavering customer trust, forging deep emotional connections, and exceeding expectations at every touchpoint.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc. Talk to David. P.S. What did you think of this blog post?

CEM 84
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4 Gold CX Metrics for CX Leaders

ClearAction

With customer-alignment at the origin of designs, launches are much more successful. Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), Why should any strategy be out of sync with customers’ well-being? alliance, and merger.

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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

What is customer experience in banking? Customer experience encompasses all of the touchpoints a business has with a customer that form the customer’s overall impression and feelings towards that business. Customers enjoy sharing their opinions about a variety of topics these days, banking included.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

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Meet the ‘X-Suite’ – the job roles shaping Experience Management

Qualtrics

In recent years the CCO’s role has evolved from one primarily focused on the customer service side of the business to one which now includes multiple different customer-facing touchpoints. The CMO is probably the best known role in the X-Suite, responsible for the marketing, advertising and external representation of the brand.

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The Role of NPS in the Banking Industry

SurveySensum

By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. As a result, customers can manage their finance better and will build trust and loyalty with the bank. Improved CX directly influences customer satisfaction and, consequently, NPS.

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