article thumbnail

Transforming the Customer Experience with Big Data

CX Journey

Ensure that you have the right feedback at the right time from the right customers, then glean insights, create action plans, and drive it all back to the right departments and right employees who take action at the right touchpoints at the right time. Challenges I might make this sound simple and simplistic. I know it''s not.

article thumbnail

What is Voice of the Customer (VoC)?

Confirmit

Evaluate (and prevent) the risk of your customers churning. Measure your customers’ satisfaction at different touchpoints across the customer journey, and across your various products and/or services. Close the loop with individual or group of customers to respond to their feedback.