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3 Customer Experience Ideas for 2022

Experience Investigators

What can we predict about the supply chain, high-stress customer situations, or what moments are most important in the customer’s journey? Using techniques like root cause analysis and customer journey mapping can help leaders really understand and prepare. Make 2022 the year you close the loop.

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How Customer Listening Assessments Create Better CX

Experience Investigators

Eventually, the results of the assessment should lead to even more specific outcomes, including: Thoughtfully designing where and how to request customer feedback based on their overall journey. Closing the loop with customers in a consistent way. Ensuring feedback requested is tied to actions and outcomes.

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What is survey fatigue and how can you prevent it?

Lumoa

Many businesses nowadays apply a voice-of-customer program in their operations and treat them with importance because it shows that they value what people say about a product or service. Furthermore, it fairly makes it easier to close the loop with the customers in the process. Untailored customer journey mapping.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Ask: What are the key moments along the journey where customers want to give us feedback? This is where a customer journey map can come in really handy! Related Article: Why Journey Map? How will you close the loop with the customer? 3 Problems They can Solve.

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Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference

Experience Investigators

Yet how often do we, as CX leaders, really just focus on listening to customers in authentic, low-tech ways? Customer interviews can be a key step in: Customer Journey Mapping. Building Customer Personas. Diving deeper into an identified problem or customer challenge.

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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators

Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. Even customer journey maps can neglect key phases of the customer experience. Know the ideal customer journey.

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Marketing’s Role in the Customer Experience Journey

ClearAction

The necessity and logic of doing this was highlighted in a recent presentation by Hootsuite’s Vice President of Customer, Kirsty Traill. She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. This drives improvement in scores.