Are you making this critical connection with your customers to strengthen relationships and drive loyalty?
Waypoint Group
AUGUST 1, 2018
then your customer feedback program ought to go well beyond just measuring Net Promoter Score (NPS) / customer sentiment and instead be oriented to capture the voice-of-customer. Just because something scores low doesn’t mean that an improvement there will drive the biggest bang-for-the-buck. R eveal the results.
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