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How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher

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Jim: In my first job out of college, I was going to visit my girlfriend, now my wife, in Connecticut. But if you look back at the book The Effortless Experience , it’s a great book, but its methodology is entirely centralized on the contact center. ” And he gave me this weird look and said, “Why? Not totally.