How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81
Customer Bliss
DECEMBER 12, 2017
Year 4 and 5: Put together a CRM team and by then, the analytics teams were there, which increased customer data mining. Now Isabella’s team is more proactive in using data, understanding customer engagement, and solving problems that erode value. Made it short, easy, and simple to understand.
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