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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints. Omnichannel Marketing.

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6 ways to renew (and stick to!) your CX vows

1 to 1

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success.

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