CRM Customer Acquisition Finance VOC 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
ClearAction
MAY 29, 2016
Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention.
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