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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

The relationships you have with them are the sum of every interaction and purchase across their entire “lifetime” as your customer. Understanding a prospect’s potential longevity as a customer is an essential metric in helping you sell smarter and retain longer. What is Customer Lifetime Value (CLV)? Reduce Customer Attrition.

CRM 26
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Customer success vs. customer experience: What’s the difference?

Zendesk

For example, the customer success team at a sales CRM company helps clients become knowledgeable experts who can then use the software to automate their sales process. The CS team provides onboarding resources—such as videos, knowledge base articles, and blogs—so their customers can make the most of the CRM.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Net Promoter Score® (NPS).

Sales 98
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Why Are Your Customers Leaving? 8 Simple Ways to Prevent Churn

SugarCRM

Customer lifetime value (CLV) indicates the profitability of your company. A growing customer CLV—entailing a low churn rate—means that customers are happy with your collaboration. Customer acquisition cost (CAC). But this formula doesn’t consider customer acquisition.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

Ask them for their testimonials and reviews that can be used for marketing on websites and social handles to bring in more customers. Touchpoints Customer referrals, online reviews, and social media shares. Touchpoints Customer reviews, repeat purchases, etc. Request a Demo

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

Ask them for their testimonials and reviews that can be used for marketing on websites and social handles to bring in more customers. Touchpoints Customer referrals, online reviews, and social media shares. Touchpoints Customer reviews, repeat purchases, etc. Request a Demo

Retail 52
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Delight Your Customers by Improving Retail Customer Service

SurveySensum

Conducting personalized marketing and loyalty programs to elevate the customer experience. Sending personalized recommendations by analyzing customer behavior. Utilizing CRM software for personalized interactions to get a holistic view of each customer’s journey.

Retail 52