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Customer experience, whose business is it?

Lumoa

And therefore, everybody needs to step up and improve things in their own territory. However, the back-office functions, like HR or Finance are involved into CX very seldom. Although, the situation progressed massively during the last 10 years, alignment of CX activities across the whole organization still shows up to be a problem.

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Customer experience, whose business is it?

Lumoa

And therefore, everybody needs to step up and improve things in their own territory. It makes up almost two thirds of online consumers and the likeliness goes even higher if the product is a B2B service! And usually, the personal interactions start exactly with sales. Marketing is about creating brand experience.