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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Lynn Hunsaker. Originally published on CustomerThink.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Lynn Hunsaker. Originally published on CustomerThink.

CRM 59
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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

Make sure any call center software you consider is capable of integrating with your CRM, social networking tools, helpdesk software and even marketing tools. New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. Be mindful of integrations.