Customer Acquisition Customer Relationship Customer Retention Predictive Analytics 
1 to 1
MARCH 8, 2021
To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.
ClearAction
OCTOBER 16, 2019
Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.
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