Remove Customer Acquisition Remove Customer Retention Remove Finance Remove Voice of the Customer
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Typically leveraged by Sales & Marketing teams, CRMs help to centralize the management of leads and improve customer relationships with ultimate objective of driving customer retention and sales growth. System Harmony. Talk to David. P.S. What did you think of this blog post?

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Customers want what they buy to be easy and nice to discover and get and use.

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What is customer satisfaction (CSAT)?

Intercom

Low customer satisfaction ratings can lead to churn and revenue loss, while high customer satisfaction ratings are linked to retention, loyalty, improved customer acquisition, and increased profits. There are lots of ways to measure customer satisfaction. What is a customer satisfaction survey?