PeopleMetrics

DECEMBER 12, 2017

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc. System Harmony. Talk to David. P.S. What did you think of this blog post?

CEM 84

CEM CRM Customer Relationship Management VOC 84

ClearAction

MAY 29, 2016

Experiential marketing and loyalty marketing as brand strengtheners have evolved Marketing’s historical emphasis from customer acquisition to a greater balance in retention, repurchase, expanding share-of-wallet, and engaging customers as brand evangelists. Yet, accurate value communication is only part of the equation.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67

Intercom

FEBRUARY 15, 2023

Low customer satisfaction ratings can lead to churn and revenue loss, while high customer satisfaction ratings are linked to retention, loyalty, improved customer acquisition, and increased profits. There are lots of ways to measure customer satisfaction. What is a customer satisfaction survey?

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score E-commerce NPS 52

Intercom, Inc.

MARCH 29, 2022

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. So if a billing question came in and we needed somebody from finance, they were there. I mean, our engineers, our product team, everybody wants to know what our customers are saying.

Start-ups 118

Start-ups Sales Innovation NPS 118