Experience Investigators

JUNE 22, 2021

Some of us live, breathe and constantly think about the customer experience. Business leaders, in fact, have not been trained, educated or even asked to consider customer experience. Leaders need to challenge their teams to consider those quiet but almost-gone customers. . And what about “the rest of them?”

Close the Loop 108

Close the Loop Customer Journey Map Education Invoicing 108

Intercom, Inc.

MARCH 26, 2019

The value of the second invoice. This poses a potential problem – how do we ensure I don’t focus exclusively on acquisition and pay little attention to these new customers’ long-term success? By shifting our focus from first to second invoice it has allowed us to think more in terms of the overall health of the business.

Invoicing 128

Invoicing Sales Customer Retention Start-ups 128

Intercom, Inc.

OCTOBER 16, 2019

If your average order value is less than $5,000 a year, your application ideally needs to be a “self-service” model, where your customer signs up themselves with “zero touch” from the company. The key here is to keep the cost of customer acquisition down. Gaining new customers. The middle ground ($5,000 p.a.

Customer Acquisition 195

Customer Acquisition Sales Start-ups Invoicing 195