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Using Early Education Content and Onboarding to Prevent Churn

SugarCRM

data-secret="01EK9WcL6R" frameborder="0" scrolling="no" width="500" height="281"> Fortunately, enterprises can use two solid strategies focused on the customer to boost customer retention and secure a better position in the market, regardless of the industry: customer early education and a solid customer onboarding strategy.

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Welcome to the Revenue Revolution: A Company Update from Alistair Rennie, CEO of Totango

Totango

In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.

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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

Customer service is often not seen as the effective marketing tool that it is. It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention.

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How to Fight Excessive Customer Churn: 4 Winning Strategies

Totango

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business.

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Customer Satisfaction is at 17 year low. These stats tell you why…

Beyond Philosophy

McDermott explains that the business leaders he works with focus on the customer acquisition phase. It’s too short term to focus only on the acquisition and not have any resources devoted to serving customers long-term. However, Shopify recognizes that the contact center employees were the ones talking to customers.

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Drive retention from customer support with 4 easy steps

Intercom

That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition. While a 1% increase in acquisition might boost your bottom line by about 3% , a 1% decrease in churn can boost it by 7% !

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Ticket Deflection: The Key To Increasing Customer Support Efficiency

TeamSupport

Investing in customer support software that delivers a high level customer service experience is part of a solid strategy to retain customers while also keeping the cost of new customer acquisition low. Reduces cost of customer support.