Remove Customer Acquisition Remove Finance Remove Net Promoter Score Remove Omnichannel
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The Role of NPS in the Banking Industry

SurveySensum

More than often, customers are attracted to banks that value them and offer good service. This is where Net Promoter Score (NPS) comes into play. This CX metric has the ability to gauge customer loyalty and predict business growth. In banking, it is crucial to gauge customer satisfaction and loyalty.

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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

What do customers expect from banks? Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

But with an omnichannel marketing strategy, these numbers are quite achievable. In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. But first, you need to understand what an omnichannel customer experience is.