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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program

VOZIQ

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. times more likely to retain customers.

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Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program

VOZIQ

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. times more likely to retain customers.

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Empowering The Front Line To Minimize Customer Churn

VOZIQ

Your customers interact with your brand on multiple channels—digital, social, email, calls, etc. If your agents are not aware of your brand messaging across all of these touchpoints, they may end up delivering the wrong value proposition or overpromising. • No visibility of the bigger picture.

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How Dun & Bradstreet gets sales teams to buy-in on customer experience

Qualtrics

D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams. D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle.

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How to get your sales teams’ buy-in on customer experience

Qualtrics

D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams. D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle.

Sales 34