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Why You Should Add Predictive Analytics to Your CEM Toolbox

Callminer

Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal. The post Why You Should Add Predictive Analytics to Your CEM Toolbox appeared first on CallMiner.

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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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How AI Is in Danger of Suffering From ‘Shiny New Object Syndrome’

Beyond Philosophy

Predictive Analytics: As the name implies, these can tell you what will happen based on what has already happened. These programs have been around for 30 years or so and are in widespread use for areas like propensity models or trend predictions. Moreover, he doesn’t think companies are using it at scale yet.

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Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program

VOZIQ

Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. times more likely to retain customers. It allows intervening at an early stage to reduce cancelation risk.

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Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program

VOZIQ

Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. times more likely to retain customers. It allows intervening at an early stage to reduce cancelation risk.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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10 Effective Ways to Reduce Costs in Your BPO Contact Center

Hodusoft

Performance Metrics and Predictive Analytics: Implement necessary key performance indicators (KPIs) like cost per customer, cost per call, and overall operational costs that can help in tracking expenses and reducing costs. Make use of predictive analytics to determine future costs based on historical data and trends.