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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. Executives want to see a clear link between CX initiatives and financial goals.

CX 94
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Digital Transformation and its impact on Customer Experience

SurveySensum

Due to the COVID outbreak, digital transformation that was forecasted to happen in the next 5 years took place in just one, says Freshworks. . Which is why Digital CX Transformation is required. Customer behavior has changed due to the pandemic. Their biggest challenge is to keep up with the existing customer base.