Why Only 15% of Voice of Customer Programs are “Very Successful”
ClearAction
FEBRUARY 27, 2017
Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken?
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