Experience Investigators

MAY 11, 2021

When leaders say this, what they really mean is, “We’re just getting started with customer experience management.” ” What is Customer Experience Management? CXM is what happens inside the organization in order to deliver an intentional customer experience. Yes, we do.

Customer Experience Management 105

Customer Experience Management CXM CX Customer Experience 105

ClearAction

MARCH 23, 2015

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. " To summarize as it applies to CX management: The company leaders establish and monitor CX policies. Just what is it, anyway?

Government 86

Government Customer Experience CXM VOC 86

Experience Investigators

JULY 20, 2021

Eventually, the organization gets to a point where they are applying CX best practices and doing what needs to be done for actual Customer Experience Management. Related: Customer Experience Management Defined: How is it Different than CX? How Customer Experience Maturity Splinters.

CX 131

CX Close the Loop Social Media Voice of the Customer 131

ClearAction

OCTOBER 25, 2015

In truth, it boils down to making your company irresistible to customers and prospects. That can’t happen by virtue of asking more questions, incenting more purchases, enticing referrals, and other typical customer experience management practices. B2B Customer Experience: Do This, Not That. Carpe diem!

Customer Experience 88

Customer Experience Customer Experience Management Outlook Customer Journey Map 88

CX Journey

OCTOBER 7, 2014

There are a lot of components to consider as you dive in, from executive buy-in to organizational alignment to governance and more. Clearly, you cannot begin a voice of the customer initiative without first understanding who your customers are. Understand the Customer Who are your customers?

VOC 65

VOC Customer Journey Map Touchpoint Government 65

CX Journey

NOVEMBER 10, 2015

The descriptions include vivid narratives, images, and other items and artifacts that help companies understand the needs of the customer (contextual insights) and outline motivations, goals, behaviors, challenges, likes, dislikes, objections, and interests that drive buying (or other) decisions. And none of them are "one and done" tools.

Government 64

Government Customer Journey Map Social Media Voice of the Customer 64

Experience Investigators

AUGUST 9, 2022

Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset. A strategy.

CX 52

CX Net Promoter Score CXM Customer Journey Map 52