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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. Their charter is to solicit and report feedback from customers. You get what you aim for.

VOC 71
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. Their charter is to solicit and report feedback from customers. You get what you aim for.

VOC 54