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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort.

VOC 71
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Are You Flying by the Seat of Your #CX Pants?

CX Journey

A solid foundation for any customer experience management effort must include a governance structure. Let''s start with what it is. This is an important foundation for your customer experience management strategy. You really can''t make this stuff up as you go along; there needs to be a formal structure in place.

article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort.

VOC 54