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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

Lynn LaRocca is the SVP and Chief Experience Officer of the New York Racing Association. While they hold numerous events throughout the year, their benchmark event is The Belmont Stakes. In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.”

Sports 57
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Delivering impactful virtual events in the ‘new normal’

Qualtrics

In this series we'll discuss all things digital, digital marketing, digital analytics, digital strategy, and digital customer experience. So this would've been my 15th physical events. So we had it all planned, of course, just like everyone else did. We're all still in the business of building great customer experiences.