Execs In The Know

MARCH 4, 2022

While analytics for single-touchpoint, single-channel interactions provide valuable insights into the effectiveness of your messaging at that juncture, they fall short of painting the full picture. Here’s what you need to know about customer journey analytics, its benefits, and how it works. Definition of Customer Journey Analytics.

Customer Journey Map 98

Customer Journey Map Touchpoint Machine Learning Unstructured Data 98

InteractionMetrics

JULY 22, 2019

For a market with huge impact and under tremendous scrutiny, you would expect medical organizations to take an interested, data-driven approach to measuring the patient experience (PX). From what I observe, when it comes to measuring the patient experience, good survey design is rare. Journal of Patient Experience , Apr 2016.

Mystery Shopping 40

Mystery Shopping Hospitality Hospitality Healthcare 40

InteractionMetrics

JULY 22, 2019

For a market with huge impact and under tremendous scrutiny, you would expect medical organizations to take an interested, data-driven approach to measuring the patient experience (PX). From what I observe, when it comes to measuring the patient experience, good survey design is rare. Journal of Patient Experience , Apr 2016.

Mystery Shopping 40

Mystery Shopping Hospitality Hospitality Healthcare 40