article thumbnail

How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this position, he formed and chaired the organization’s Customer Experience Program Management Office, which coordinated and provided governance for customer-related activities across all of Nissan’s business functions. “The challenge with customer experience,” he says, “isn’t one thing.

article thumbnail

S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

If companies send multiple surveys at every step of the customer interaction, it gives customers the impression that no one on the other end reads their replies. Since AI has automated so much of CX, that may be true. With one question, the Net Promoter Score made customer satisfaction surveying easier than ever.