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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Survey answers should elicit information that you specifically need from the customer without confusing them. Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”. Conclusion.

VOC 61
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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Qualtrics, the dominant survey software platform defines Customer Listening as, “a term that describes your customer’s feedback about their experiences”. That definition (while prevalent among customer feedback discourse) omits the crux of what Customer Listening is. Customer Listening: A Better Definition.

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7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

What if the next customer doesn’t put the code to check and exits the store dissatisfied? With customer feedback retail surveys. Customers go through various interactions during their shopping journey. Not Being Clear Enough Too Many Or Too Little Questions? This is where intervention is required.

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7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

What if the next customer doesn’t put the code to check and exits the store dissatisfied? With customer feedback retail surveys. Customers go through various interactions during their shopping journey. Not Being Clear Enough Too Many Or Too Little Questions? This is where intervention is required.