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7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

By gathering customer feedback at these touchpoints, you can identify areas for improvement and tailor your strategies to better meet their expectations. Not Being Clear Enough Too Many Or Too Little Questions? Create Perfect Non-Leading Retail Survey Questions With SurveySensum – Request a Demo 4.

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7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

By gathering customer feedback at these touchpoints, you can identify areas for improvement and tailor your strategies to better meet their expectations. Not Being Clear Enough Too Many Or Too Little Questions? Create Perfect Non-Leading Retail Survey Questions With SurveySensum – Request a Demo 4.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”. Avoid using long-winded questions like: “We first want to ask you about the check-in experience during your most recent stay with us.

VOC 61
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Improving the Respondent Experience

CX Journey

But have you ever considered that those very surveys are another touchpoint in the customer experience? That the experience with the survey must be considered and improved as much as the experience with any other touchpoint? Ask questions that are relevant to the audience. Ask unambiguous (clear, not double-barreled) questions.

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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. This is crucial because experiences are comprised of multiple touchpoints and personas. Make sure you can drill down and filter your results by key elements e.g., product, touchpoint, or associate. Eliminate bias.