Experience Investigators
SEPTEMBER 19, 2023
It’s common for CX teams to set goals they can’t directly control , like focusing on improving Net Promoter Score when there’s no real influence on the actions that impact these outcomes! Or goals are too abstract, like “make every customer experience better than the last.”
Lumoa
MAY 21, 2018
In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SurveySensum
FEBRUARY 5, 2024
From the first login screen to your invoices, let your chosen colors show up in everything. Gathering Customer Feedback Your users hold the key to unlocking the perfect color palette! So, gather customer feedback through: Surveys : Ask targeted questions about preferred colors for elements like CTAs or dashboards.
Lumoa
MAY 21, 2018
In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".
Lumoa
APRIL 14, 2021
But then I was also a part of the program/team that started, at Nokia, this sort of continuous feedback gathering, Net Promoter Score measurement there. The reality is that the importance of customer experience always depends on your industry. And that was obviously, many, many years ago.
Expert insights. Personalized for you.
90 
Let's personalize your content