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CCXP Exam Joys, Struggles & Rewards

ClearAction

The CCXP exam has 100 multiple choice questions that are easier to answer when you have spent a few years in your career managing 5 areas: CX Strategy, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Metrics & Analytics. Pulling together all of this, you create your customer experience strategy.

VOC 62
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Customer Experience Governance: Do This, Not That

ClearAction

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Voice of the Customer: Do This, Not That.

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Taking Your CX Program from Reactive Realities to Proactive Paths

Experience Investigators

Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset. A strategy. A business discipline.

CX 52
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Business-to-Business Customer Experience Advice Highlights

ClearAction

duration of relationship) can be achieved with lasting financial impact without the middle component to the CXM puzzle.” ” B2B Customer Experience: Do This, Not That. ” Customer Experience ROI Opportunities in B2B Touchpoints. ” Strategic Action on B2B Voice of the Customer.

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B2B Customer Experience Governance

ClearAction

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. Silo Focus for B2B CXM Governance 2.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth. Successful brands focus on developing a seamless experience that ensures each touchpoint interconnects and contributes to the overall journey.”

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Customer Experience Strategy: An A to Z Glossary

Lumoa

More on customer experience if you're curious: how to define customer experience at your company, complete guide: how to improve customer experience , 19 definitions of CX by CX thought leaders and experts, " The Value of Customer Experience, Quantified " by Peter Kriss for HBR.