article thumbnail

The CRM Solution You Should Really Use

SugarCRM

Top industry experts consider CX transformation projects the primary fuel that drives business growth in the last 12 months. Nevertheless, disruptions caused by the pandemic in the last year revealed a lack of holistic, real-time view of the customer journey. SugarCRM Recognized as a Winner in the Prestigious 2022 CRM Watchlist.

CRM 52
article thumbnail

How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The road to customer centricity – where to begin?

ECXO

.’ And being able to organise around your customers pays. Research by McKinsey discovered that companies that get organised and manage CX can realise a 20% improvement in customer satisfaction, a 15% hike in sales conversion, a 30% reduction in the cost to serve and a 30% increase in employee engagement.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He successfully led and brought his companies in successful CX transformation and has won many awards in customer engagement & customer experience management areas. Shane Goldberg has 20 of experience across customer experience, business improvement, sales operations, and product management.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Secure the support of the C-suite executives since Forrester stated “ Every successful transformation we studied began with a customer experience epiphany by a CEO or COO.” ” Build a cross-functional CX team: get the key players from the whole company (chief executives, heads of departments) onboard CX transformation.