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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

Customers have been sending companies their feedback since at least 1750 BC , when an ancient Babylonian customer sent a clay tablet to a copper supplier , complaining that a ship had arrived with the wrong kind of copper. Reichheld wrote, “It turned out that a single survey question can, in fact, serve as a useful predictor of growth.