ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Non-Profits CEM Net Promoter Score 66

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Non-Profits CEM Net Promoter Score 59

CX Journey

AUGUST 29, 2014

What this means for VoC / CX If your business model relies on a distributed sales channel, value-added resellers, service vendors, or any other partner relationship, please listen up: Your VoC / CX program needs to be leveraged to enhance your relationship with these valued partners.

VOC 64

VOC Net Promoter Score Data Mining Gaming 64

Callminer

AUGUST 6, 2019

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. Use the software to improve service. .” – Aimee Lucas, Four Steps for Making Your Customer Insights Users Successful , LinkedIn; Twitter: @Aimee_Lucas. Keep customer trends in mind.

Contact Center 140

Contact Center VOC Social Media AI 140

CX Journey

JULY 25, 2014

I smile, explaining that yes, in fact, designing, deploying, and analyzing Net Promoter Score and customer satisfaction survey programs is indeed part of what I do. “ For some customers, an 8 is a good score, yet I get dinged by my management if the customer rates me lower than a 9. ”

VOC 61

VOC Net Promoter Score CX NPS 61