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List of the 20 MOST Common Survey Flaws

InteractionMetrics

But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Why ask your customers to take surveys if the data you collect fails to capture the facts? Text answers must be tagged, coded, and quantified, otherwise, key insights are lost.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Why ask your customers to take surveys if the data you collect fails to capture the facts? Text answers must be tagged, coded, and quantified, otherwise, key insights are lost.