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List of the 20 MOST Common Survey Flaws

InteractionMetrics

It doesn’t matter that I find my rep rude, I’ll give him a top score to stay on his good side and get the best pricing. But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Software-based text analytics are a great start.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

It doesn’t matter that I find my rep rude, I’ll give him a top score to stay on his good side and get the best pricing. But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Software-based text analytics are a great start.