List of the 20 MOST Common Survey Flaws
InteractionMetrics
SEPTEMBER 17, 2019
Start by using mystery shoppers to document which customers are asked to take your survey — and how. An advantage of Net Promoter Score with its 0 to 10 scale, it that it has a natural midpoint of 5. Text answers must be tagged, coded, and quantified, otherwise, key insights are lost. Garbage in.
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