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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. Customer satisfaction drives key metrics like your Net Promoter Score (NPS). Careful and well-implemented text analytics can easily reveal dozens of improvement ideas.

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18% Growth Unlocked: Text Analytics Uncovers Challenges in Mutual Fund

SurveySensum

You see the quantitative feedback will only give you a score, but only with proper analysis of qualitative feedback can you identify areas of improvement. With the help of Text Analytics Feature, you can properly analyze your NPS program. For the category ‘Information/Knowledge’ the NPS score was -12. But how to do that?

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Improving NPS with Text Analytics – Learn from the Pros

SurveySensum

The Fix -Text Analytics Software Here’s what I do – Let’s say I receive about 350 comments every week which equals about 1500-2000 comments in one month. So, what I do is, use SurveySensum’s Text Analytics Software to efficiently manage and analyze the NPS program. So what to do? That’s a lot, right?

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RS Components: Using Text Analytics to Drive Action

Confirmit

Surveys provide real-time feedback on specific customer experience interactions, from a preparedness to recommend (Net Promoter Score®) and from an ease-of-use scale (Net Easy Score). The RS team using Net Promoter Score® to monitor the impact of the decisions they make based on customer insight.

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Everything You Need to Know about Text Analytics

Lumoa

Most companies collect feedback in some specific format, such as Net Promoter Score. Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction. These standard metrics include not only the number, but also free text feedback revealing why your customers like or dislike you or your product.

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Text Analytics as Future of Customer Experience? We Asked Jim Tincher.

Lumoa

Text and voice analytics dive deep into that and essentially, if you wish, create a score based on how customers actually felt. Text analytics help you to hear the real voice of the customer.” The company used an NPS® survey, yet they couldn’t tie the scores to any business results.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. CEM is no different, but tracking metrics alone is not a strategy. However, feedback alone cannot direct a strategy.