article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question. An advantage of Net Promoter Score with its 0 to 10 scale, it that it has a natural midpoint of 5.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question. An advantage of Net Promoter Score with its 0 to 10 scale, it that it has a natural midpoint of 5.