Challenges in Achieving Real Personalization for Enhanced Customer Experiences
ECXO
DECEMBER 20, 2023
In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book, The One to One Future , the end of mass marketing and a shift to personalisation. And how do you set about delivering it? And how do you set about delivering it? We need an honesty jar here.
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