Challenges in Achieving Real Personalization for Enhanced Customer Experiences
ECXO
DECEMBER 20, 2023
Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results. I would argue that we’ve been using the wrong framing. I would argue that we’ve been using the wrong framing.
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