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4 Marketing Strategies to expand your CX Strategy

SurveySensum

Most startups and even large-scale organizations have a detailed CX strategy in place. Their strategy drills down to fine details as to how the customer would be served at each touchpoint — both online and offline. Here are some such marketing strategies to expand your CX strategy. Let’s take the example of NPS surveys.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

But they’re only one small piece of the customer experience data puzzle. CX Survey Sample Your customers and prospects are constantly giving you data: Social media posts, sales calls , product usage patterns, emails, support tickets, product review pages, and so on. When do errors occur in product use?

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New Partnership: Lumoa in joint partnership with Forsta

Lumoa

The combination of Forsta and Lumoa takes feedback one step further by applying AI to unstructured data and removing the need for manual analysis. Lumoa’s easy to use customer insight platform solves the challenges that companies face when processing thousands of customer responses they receive every day from different touchpoints.

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What is Customer Journey Analytics?

Execs In The Know

While analytics for single-touchpoint, single-channel interactions provide valuable insights into the effectiveness of your messaging at that juncture, they fall short of painting the full picture. Today’s consumers engage with businesses through a growing number of channels, creating a complex web of customer touchpoints.

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Connecting CX and EX to Deliver An Effective Hybrid Contact Center Workforce

Execs In The Know

It’s literally a frontline touchpoint that impacts the bottom line of an organization. Use surveys, agent notes (unstructured data), and one-on-ones with frontline managers to identify what broken processes or poor technologies agents are dealing with day after day that are never fixed. 2: Uncover Key Irritants.

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Connecting CX and EX to Deliver An Effective Hybrid Contact Center Workforce

Execs In The Know

It’s literally a frontline touchpoint that impacts the bottom line of an organization. Use surveys, agent notes (unstructured data), and one-on-ones with frontline managers to identify what broken processes or poor technologies agents are dealing with day after day that are never fixed. 2: Uncover Key Irritants.