Sprinklr

OCTOBER 20, 2021

But, social suites that combine a strong social media strategy with a unified customer experience management (Unified-CXM) platform can more effectively drive the value of your social engagement to every corner of your enterprise. Fewer silos and dead ends. More collaboration and communication. Happier customers.

Social Media 85

Social Media Unstructured Data CXM Social Listening 85

ClearAction

AUGUST 16, 2016

This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM. The windshield represents CXM vision and strategy. The steering wheel represents the CXM organization and governance.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

MAY 31, 2015

Coordination among managers of various customer experience efforts is one of six success factors identified by the ClearAction CXM Best Practices Study. CXM champions in each business unit and functional area also play an integral role in breaking down silos. If executives approach CXM half-heartedly, they’ll get half-hearted results.

Customer Experience Management 100

Customer Experience Management CXM Customer Experience Scorecard 100

ClearAction

DECEMBER 31, 2015

Shared vision, strategic planning, and governance are rarely discussed in customer experience literature. ” Customer Experience Governance: Do This, Not That. “Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment).

Customer Experience 63

Customer Experience Sports Government Customer Experience Management 63

ClearAction

NOVEMBER 16, 2023

Let’s look at a sports analogy for enlightenment. When you’re mature in a sport, it means increased motor skills, strength, power, and in many cases, reduced risk of injury. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62