Remove Data Mining Remove ML Remove Touchpoint Remove VOC
article thumbnail

Artificial Intelligence in CX Learning

ClearAction

Instead of asking mundane things already captured , use data-mining (machine learning / AI) to bring those basics to managers’ attention, and focus your energy on acting on that rather than collecting yet more redundant data in this overwhelming information age. You already know what ticks off customers.

article thumbnail

Customer Service is a Value Center (NOT a Cost/Profit Center!)

ClearAction

It collects an abundance of customer insights that are more valuable than the VoC you pay so much for! A customer’s experience includes a lot that is beyond touchpoints. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. It stems the tide of negative word-of-mouth.