Data Mining, Unstructured Data and Voice of the Customer

Unstructured Data: Mining the Gold

InteractionMetrics

JUNE 16, 2016

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

Unstructured Data

Unstructured Data Data Mining Voice of the Customer Customer Survey

Transforming the Customer Experience with Big Data

CX Journey

JULY 10, 2014

To do that, we must have the right data at our fingertips. What is the right data? Analysis takes many forms because there will be many different types of data to make sense of. You''ll conduct linkage analysis to link customer and employee data, customer feedback with operational metrics, and all data to financial measures.

Unstructured Data

Unstructured Data Customer Experience VOE Data Mining

Tech Customer Success

Unstructured Data: Mining the Gold

Transforming the Customer Experience with Big Data

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